Examples: English, French, German, Spanish, etc. Language: The language spoken in a specific country. Looking for information about localization for iOS? Check out this blog to learn more about the benefits of cross-localization on the App Store.īefore we dive deeper into the details of localization, let us first start with defining some important terms: In this blog, we will define some common localization terminology, highlight some important components for localization on Google Play, and provide a complete list of the languages (and corresponding language codes) and regions your app can appear in. It is important to understand in which countries and languages your app will be available to be able to maximize your discoverability and expand your global audience. Currently, the Google Play Store supports up to 77 locales for localization. Localization is especially important on Google Play, as Android continues to be the world’s leading mobile operating system with a 71.1% global market share (March 2022). In terms of ASO, localizing your app’s store listing can help to improve the user journey, conversion, rankings on localized keywords, and overall app exposure and visibility. In today’s global market, localization is as important as ever to reach new users and perform well in new markets.
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